Friday, October 4, 2013

Lead title from Bloomsbury “The Descent of Air India”. MRP495/-

“The Descent of Air India”.

We all know that Air India has been in news for the last few years for all the wrong reasons. The book is a first person account of company’s hey days when travelling by the same was considered to be a matter of pride & to the present scenario where one choses to fly Air India only as the last option. The book assumes a very critical stance on the employee’s contribution right from the Managing Director, Chairman to the lowest rank, in bringing down India’s first Air lines founded by JRD Tata, questioning the popular perception that it was only the politicians who were responsible for the debacle of the company. It takes us through interesting facts like the first set of air hostesses being trained under JRD Tata’s tutelage.

The book would not only be of interest to  general readers but could also be very useful as a case study material.


ISBN
TITLE
AUTHOR
PUBLISHER
CATEGORY
FORMAT
MRP
Qty
9789382951131
THE DESCENT OF AIR INDIA
JITENDER BHARGAVA
Bloomsbury Publishing India Private Limited
B&M
HB
499


 

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