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Dear
All,
Indian Edition Released kindly place your order.
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Running Lean, 2nd Edition
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Iterate from Plan A to a Plan That Works
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By Ash Maurya
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ISBN: 9789350238042
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Paperback
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Pages: 256
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Size: 6 X 9
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Shroff/O'Reilly (2012)
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Arrival Date: July 14, 2012
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Price: Rs 400.00
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Description
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We live in an age of
unparalleled opportunity for innovation. We’re building more products than
ever before, but most of them fail—not because we can’t complete what we set
out to build, but because we waste time, money, and effort building the wrong
product.
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What we need is a
systematic process for quickly vetting product ideas and raising our odds of
success. That’s the promise of Running
Lean.
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In this inspiring
book, Ash Maurya takes you through an exacting strategy for achieving a
"product/market fit" for your fledgling venture, based on his own
experience in building a wide array of products from high-tech to no-tech.
Throughout, he builds on the ideas and concepts of several innovative
methodologies, including the Lean Startup, Customer Development, and
bootstrapping.
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Running Lean is an ideal tool for business
managers, CEOs, small business owners, developers and programmers, and anyone
who’s interested in starting a business project.
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Find a problem worth
solving, then define a solution
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Engage your
customers throughout the development cycle
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Continually test
your product with smaller, faster iterations
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Build a feature,
measure customer response, and verify/refute the idea
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Know when to
"pivot" by changing your plan’s course
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Maximize your
efforts for speed, learning, and focus
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Learn the ideal time
to raise your "big round" of funding
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Get on track with The
Lean Series
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Presented by Eric
Ries—bestselling author of The
Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create
Radically Successful Businesses—The Lean Series gives you solid
footing in a proven methodology that will help your business succeed.
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About the Author
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Ash Maurya is the founder of USERcycle. Since
bootstrapping his last company seven years ago, he has launched five products
and one peer-to-web application framework. Throughout this time he has been
in search of better, faster ways for building successful products. Ash has
more recently been rigorously applying Customer Development and Lean Startup
techniques to his products.
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Table of Contents
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Roadmap
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Chapter 1
Meta-Principles
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Step 1: Document
Your Plan A
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Step 2: Identify the
Riskiest Parts of Your Plan
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Step 3:
Systematically Test Your Plan
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Chapter 2 Running
Lean Illustrated
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Case Study: How I
Wrote Iterated This Book
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Document Your Plan A
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Chapter 3 Create
Your Lean Canvas
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Brainstorm Possible
Customers
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Sketching a Lean
Canvas
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Now It’s Your Turn
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Identify the
Riskiest Parts of Your Plan
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Chapter 4 Prioritize
Where to Start
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What Is Risk?
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Rank Your Business
Models
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Seek External Advice
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Chapter 5 Get Ready
to Experiment
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Assemble a
Problem/Solution Team
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Running Effective
Experiments
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Applying the
Iteration Meta-Pattern to Risks
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Systematically Test
Your Plan
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Chapter 6 Get Ready
to Interview Customers
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No Surveys or Focus
Groups, Please
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But Talking to
People Is Hard
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Finding Prospects
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Preemptive Strikes
and Other Objections (or Why I Don’t Need to Interview Customers)
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Chapter 7 The
Problem Interview
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What You Need to
Learn
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Testing the Problem
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Formulate
Falsifiable Hypotheses
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Conduct Problem
Interviews
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Do You Understand
the Problem?
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Chapter 8 The
Solution Interview
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What You Need to
Learn
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Testing Your
Solution
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Testing Your Pricing
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Formulate Testable
Hypotheses
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Conduct Solution
Interviews
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Do You Have a
Problem Worth Solving?
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Chapter 9 Get to
Release 1.0
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Product Development
Gets in the Way of Learning
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Reduce your mVP
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Get Started
Deploying Continuously
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Define your
activation Flow
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Build a Marketing
Website
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Chapter 10 Get Ready
to Measure
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The Need for
Actionable Metrics
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Metrics Are People
First
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Simple Funnel
Reports Aren’t Enough
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Say Hello to the
Cohort
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How to Build Your
Conversion Dashboard
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Chapter 11 The MVP
Interview
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What You Need to
Learn
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Formulate Testable
Hypotheses
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Conduct MVP
Interviews
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Chapter 12 Validate
Customer Lifecycle
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Make Feedback Easy
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Troubleshoot Customer
Trials
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Are You Ready to
Launch?
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Chapter 13 Don’t Be
a Feature Pusher
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Features Must Be
Pulled, Not Pushed
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Implement an 80/20
Rule
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Constrain Your
Features Pipeline
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Process Feature
Requests
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The Feature
Lifecycle
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Chapter 14 Measure
Product/Market Fit
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What Is
Product/Market Fit?
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The Sean Ellis Test
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Focus on the “Right”
Macro
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What About Revenue?
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Have You Built
Something People Want?
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What About the
Market in Product/Market Fit?
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Summary
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Chapter 15
Conclusion
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What’s Next?
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Resources
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Appendix Bonus
Material
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How to Build a
Low-Burn Startup
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Why Premature
Fundraising Is a Form of Waste
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How to Achieve Flow
in a Lean Startup
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How to Set Pricing
for a SaaS Product
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How to Build a
Teaser Page
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How to Get Started
with Continuous Deployment
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