“The Descent of Air India”.
We
all know that Air India has been in news for the last few years for all
the wrong reasons. The book is a first person account of company’s hey
days when travelling by the same was considered to be a matter of pride
& to the present scenario where one choses to fly Air India only as
the last option. The book assumes a very critical stance on the
employee’s contribution right from the Managing Director, Chairman to
the lowest rank, in bringing down India’s first Air lines founded by JRD
Tata, questioning the popular perception that it was only the
politicians who were responsible for the debacle of the company. It
takes us through interesting facts like the first set of air hostesses
being trained under JRD Tata’s tutelage.
The book would not only be of interest to general readers but could also be very useful as a case study material.
ISBN
|
TITLE
|
AUTHOR
|
PUBLISHER
|
CATEGORY
|
FORMAT
|
MRP
|
Qty
|
9789382951131
|
THE DESCENT OF AIR INDIA
|
JITENDER BHARGAVA
|
Bloomsbury Publishing India Private Limited
|
B&M
|
HB
|
499
|
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