Friday, January 20, 2012

The vision to identify growth potential-from Lower Parel to Badlapur and Panvel

The vision to identify growth potential

Founded in 1969, Marathon Group has over 70 projects in its portfolio including Townships, High Rises, Corporate IT Parks and Retail structures, completed and delivered on time from Lower Parel to Badlapur and Panvel. The Group has over 8 million sq. ft. under construction across the Mumbai Metropolitan Region (MMR).

Principles
Ever since the Marathon Group came into being, it has been standing strong on following six pillars of success.
l Finding the right land that ensures appreciation
l Conceptualising each project in master planning to derive maximum benefit by making optimum use of available land
l Creating an ideal product design by taking advantage of the location as well as identifying the prospective customers aspirations
l Construction innovations that deliver outstanding structures
l Evolving a well-informed marketing strategy to enhance customer awareness and aid decision-making with the help of value added services like finance, interiors and other after sales services
l Thorough maintenance of structures that nurture relationship.

Philosophy
As a group, Marathon has always emphasised on innovation in construction technology, designing, and many other things. We are the pioneer in Mivan technology, PERY Technology and Special Low E Glass in the country. Green building which is an outcome of a design philosophy which focuses on increasing the efficiency of resource use - energy, water, and materials - while reducing building impacts on human health and the environment during the building’s lifecycle, through better siting, design, construction, operation, maintenance, and removal.

Benchmarks
Marathon Group was the first private sector entity to introduce the concept of modern town planning in its projects in the year 1922. We were also the first developer to build a helipad atop the 25 storey Marathon Heights project at Worli in the year 1996. Marathon Group is known for pioneering the concept of low-risk, high-return land bank concept in India. Using the tried and tested model, the Group has successfully developed mill land properties after resolving complex labour and asset reconstruction issues in Mumbai. Among the projects done using the model are Piramal Spinning and Weaving mill - Marathon Nextgen, Jay Bharat Oil mill - Marathon Heights, Mafatlal mills and Khatau Mills. We were also the first to provide affordable housing projects like Marathon Nagari at Badlapur.

Ongoing Projects
Marathon Futurex, Lower Parel

One of the most eco-friendly Financial cum IT centers in country's commercial capital Mumbai at Lower Parel, Marathon Futurex is LEED India's Gold Pre-Certified Green Building. The project with its unique design, construction, green features, Energy Efficiency, Water Efficiency and Building Management System is all set to offer an experience of the world renowned trade centres at Shanghai, Dubai and Singapore.

Marathon Monte Vista Phase II,
Mulund

A high end luxurious residential project in Mulund west, Marathon Monte Vista - Phase II is an efficiently planned multi-storied high-rise residential tower, with 2 BHK, 3/ 4 BHK combination apartments above 22 floors. It is well connected by roads and rails. This vicinity offers easy connectivity to Eastern Express Highway and LBS Marg.

Marathon Nagari NX, Badlapur
Following the success of Marathon Nagari, which saw over 600 families becoming a part of the 'Township of Dreams', Marathon Group, have launched Marathon Nagari-NX, their second township, in Badlapur east, one of the fastest growing city in the Mumbai Metropolitan Region (MMR). It is coming up on approximately on six acres of land with 20 minutes of walking distance from Badlapur Station. The unique housing project, located far away from pollution and with natural beauty and serenity, comprises over 500 apartments with 1 and 2 BHK in the budget of Rs. 15 lakh to Rs. 20 lakh. The project offers great value and better life, with multiple ground7 (seven) storied towers. The project is conceptualized by U.S. qualified technocrats with most advanced Aluminium shuttering MIVAN technology. Among other features of the construction, the project has taken care of minimum wastage in order to utilize maximum space, ample light and ventilation with an excellent view.

Marathon Innova, Lower Parel
A multi-storied commercial complex located at Lower Parel, one of the Mumbai's future business destinations, Marathon NextGen - Innova is strategically located at near Phoenix Mills at Lower Parel, which is Mumbai's Residential and Commercial hub. It is very convenient to commute to both, South Mumbai and western suburbs due to flyovers, improved road network and recently completed Bandra-Worli sea link from the project location. Access to Lower Parel station on Western Railway is easier from project which is at 10 minutes walking distance. The Innova campus has also had a two way access from Annie Beasant Road and Senapati Bapat Marg.

Completed projects
Marathon Nextgen Era -
Lower Parel
One of the popular residential developments in Lower Parel West, embedded in the beautiful landscape with spacious 4 wings of 36 storey and 200 houses and 4 pent-houses on upper floors in each wing. Strategically located near Phoenix Mills, which is Mumbai's residential and commercial hub, NextGen Era offers stunning view of the Arabian Sea and Mahalaxmi Race course. Interestingly, it was Marathon Group which showcased the first mixed use urban development project in the heart of Central Mumbai. The group introduced the 'walk-to-work' culture by constructing business spaces - Marathon Innova in the same campus as Marathon Nextgen Era. The Group has been honoured with an award by 'Construction Source India 2009' for Best Urban Design and Master Planning of walk-to-work culture at NextGen campus. This prime location has convenient modes to commute to South Mumbai and western suburbs due to flyovers, improved roads and Bandra-Worli sea link.

Marathon Heights - Lower Parel
Built in 1997, Marathon Heights was awarded “The Best Residential Project of the Year - 1999” by Accommodation Times. It is the first residential tower to have helipad atop 25th floor. Situated in Worli, Marathon Heights offers 3BHK residential apartments along with a no. of modular amenities. It is spread over the area of 2280 sq. ft.
The Vaastu compliant project was designed with luxury facilities in the year 1997. Amenities such as Power Back-up, Lifts, Intercom Facility, Electronic Security, Fire Alarm, etc which were a rare offerings in that decade, were a prominent of Marathon Heights project.

No comments:

Post a Comment


Popular Posts

Total Pageviews

Categories

Blog Archive