Get dapper like Ranbir Kapoor
Just like the past six years, Ranbir Kapoor was working on his birthday this year too. The actor was busy promoting his latest film Besharam in the city and one of the stops he made was to launch the Besharam.IN collection by Indigo Nation. The men’s fashion brand from Future Lifestyle Fashion is the official style partner for the film. Inspired by Ranbir’s cool and bindass look in the film, the collection was launched in the presence of Kishore Biyani (Managing Director, Future Lifestyle Fashion), Rachna Aggarwal (CEO, Indus League (a division of Future Lifestyle Fashion)), director Abhinav Singh Kashyap, Datta S Naiknavare
(Senior Brand Manager, Indigo Nation), Shibani Mishra (Chief Marketing Officer, Indus League) and producer Himanshu Mehra.
The brand for the young and restless promises to deliver fast fashion for the young Indian dude — who always aspires to be in fashion and for whom looking hot is everything. He wants everything right here, right now. And the brand is about engineering that change rather than embracing it.
Speaking at the event, Kapoor said, “My look in the movie has a very vibrant, youthful and irreverent feel to it. This collection brings out the spirit of my happy-go-lucky character. Flaunt my look. Be bold, be besharam.” Talking about their association, Aggarwal said, “Ranbir is young India’s most sought after fashion icon. And our brand offers edgy fashion for the young Indian dude. It’s a perfect fit.”
Models during the show
Datta S Naiknavare, Shibani Mishra, Ranbir Kapoor, Rachna Aggarwal and Abhinav Singh Kashyap