Running Lean, 2nd Edition Iterate from Plan A to a Plan That Works By Ash Maurya ISBN: 9789350238042

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Running Lean, 2nd Edition

Iterate from Plan A to a Plan That Works

By Ash Maurya

ISBN: 9789350238042

Paperback

Pages: 256

Size: 6 X 9

Shroff/O'Reilly (2012)

Arrival Date: July 14, 2012

Price: Rs 400.00

Description

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

Find a problem worth solving, then define a solution

Engage your customers throughout the development cycle

Continually test your product with smaller, faster iterations

Build a feature, measure customer response, and verify/refute the idea

Know when to "pivot" by changing your plan’s course

Maximize your efforts for speed, learning, and focus

Learn the ideal time to raise your "big round" of funding

Get on track with The Lean Series

Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

About the Author

Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products.

Table of Contents

Roadmap

Chapter 1 Meta-Principles

Step 1: Document Your Plan A

Step 2: Identify the Riskiest Parts of Your Plan

Step 3: Systematically Test Your Plan

Chapter 2 Running Lean Illustrated

Case Study: How I Wrote Iterated This Book

Document Your Plan A

Chapter 3 Create Your Lean Canvas

Brainstorm Possible Customers

Sketching a Lean Canvas

Now It’s Your Turn

Identify the Riskiest Parts of Your Plan

Chapter 4 Prioritize Where to Start

What Is Risk?

Rank Your Business Models

Seek External Advice

Chapter 5 Get Ready to Experiment

Assemble a Problem/Solution Team

Running Effective Experiments

Applying the Iteration Meta-Pattern to Risks

Systematically Test Your Plan

Chapter 6 Get Ready to Interview Customers

No Surveys or Focus Groups, Please

But Talking to People Is Hard

Finding Prospects

Preemptive Strikes and Other Objections (or Why I Don’t Need to Interview Customers)

Chapter 7 The Problem Interview

What You Need to Learn

Testing the Problem

Formulate Falsifiable Hypotheses

Conduct Problem Interviews

Do You Understand the Problem?

Chapter 8 The Solution Interview

What You Need to Learn

Testing Your Solution

Testing Your Pricing

Formulate Testable Hypotheses

Conduct Solution Interviews

Do You Have a Problem Worth Solving?

Chapter 9 Get to Release 1.0

Product Development Gets in the Way of Learning

Reduce your mVP

Get Started Deploying Continuously

Define your activation Flow

Build a Marketing Website

Chapter 10 Get Ready to Measure

The Need for Actionable Metrics

Metrics Are People First

Simple Funnel Reports Aren’t Enough

Say Hello to the Cohort

How to Build Your Conversion Dashboard

Chapter 11 The MVP Interview

What You Need to Learn

Formulate Testable Hypotheses

Conduct MVP Interviews

Chapter 12 Validate Customer Lifecycle

Make Feedback Easy

Troubleshoot Customer Trials

Are You Ready to Launch?

Chapter 13 Don’t Be a Feature Pusher

Features Must Be Pulled, Not Pushed

Implement an 80/20 Rule

Constrain Your Features Pipeline

Process Feature Requests

The Feature Lifecycle

Chapter 14 Measure Product/Market Fit

What Is Product/Market Fit?

The Sean Ellis Test

Focus on the “Right” Macro

What About Revenue?

Have You Built Something People Want?

What About the Market in Product/Market Fit?

Summary

Chapter 15 Conclusion

What’s Next?

Resources

Appendix Bonus Material

How to Build a Low-Burn Startup

Why Premature Fundraising Is a Form of Waste

How to Achieve Flow in a Lean Startup

How to Set Pricing for a SaaS Product

How to Build a Teaser Page

How to Get Started with Continuous Deployment

How to Build a Conversion Dashboard