Friday, August 16, 2013

McGraw Hill Education New Releases

Please find attached the details for your kind perusal.

Also, kindly update the Table of content for the below titles:
ISBN
Cluster
Subject Type
Author
Title
Edit
Rs. Price
9781259026812
Marketing
Services Marketing
Zeihthaml
Services Marketing
Integrating Customer Focus Across the Firm
6
595.00
9781259029981
Computer Science & Engineering
Artificial Intelligence
Khemani
A First Course in Artificial Intelligence
1
499.00

ISBN
Table of Content
9781259026812
Part I: Foundations for Services Marketing
1. Introduction to Services
2. Conceptual Framework of the Book: The Gaps Model of Service Quality
Part II: Focus on the Customer
3. Customer Expectations of Service
4. Customer Perceptions of Service
Part III: Understanding Customer Requirements
5. Listening to Customers through Research
6. Building Customer Relationships
7. Service Recovery
Part IV: Aligning Service Design and Standards
8. Service Innovation and Design
9. Customer-Defined Service Standards
10. Physical Evidence and the Servicescape
Part V: Delivering and Performing Service
11. Employees’ Roles in Service Delivery
12. Customers’ Roles in Service Delivery
13. Managing Demand and Capacity
Part VI: Managing Service Promises
14. Integrated Service Marketing Communications
15. Pricing of Services
Part VII: Service and the Bottom Line
16. The Financial and Economic Impact of Service
Cases
9781259029981
Chapter 1 Introduction
Chapter 2 State Space Search
Chapter 3 Heuristic Search
Chapter 4 Randomized Search and Emergent Systems
Chapter 5 Finding Optimal Paths
Chapter 6 Problem Decomposition
Chapter 7 Planning
Chapter 8 Game Playing
Chapter 9 Constraint Satisfaction Problems
Chapter 10 Advanced Planning Methods
Chapter 11 Knowledge Based Reasoning
Chapter 12 Logic and Inferences
Chapter 13 Concepts and Language
Chapter 14 Structured Knowledge Representations
Chapter 15 Memory and Experience: Case Based Reasoning
Chapter 16 Natural Language Processing
Chapter 17 Reasoning Under Uncertainty
Chapter 18 Machine Learning




Author Profile
Table of Content
9781259026812
Part I: Foundations for Services Marketing
1. Introduction to Services
2. Conceptual Framework of the Book: The Gaps Model of Service
Quality
Part II: Focus on the Customer
3. Customer Expectations of Service
4. Customer Perceptions of Service
Part III: Understanding Customer Requirements
5. Listening to Customers through Research
6. Building Customer Relationships
7. Service Recovery
Part IV: Aligning Service Design and Standards
8. Service Innovation and Design
9. Customer-Defined Service Standards
10. Physical Evidence and the Servicescape
Part V: Delivering and Performing Service
11. Employees’ Roles in Service Delivery
12. Customers’ Roles in Service Delivery
13. Managing Demand and Capacity
Part VI: Managing Service Promises
14. Integrated Service Marketing Communications
15. Pricing of Services
Part VII: Service and the Bottom Line
16. The Financial and Economic Impact of Service
Cases
9781259029981
Chapter 1 Introduction
Chapter 2 State Space Search
Chapter 3 Heuristic Search
Chapter 4 Randomized Search and Emergent Systems
Chapter 5 Finding Optimal Paths
Chapter 6 Problem Decomposition
Chapter 7 Planning
Chapter 8 Game Playing
Chapter 9 Constraint Satisfaction Problems
Chapter 10 Advanced Planning Methods
Chapter 11 Knowledge Based Reasoning
Chapter 12 Logic and Inferences
Chapter 13 Concepts and Language
Chapter 14 Structured Knowledge Representations
Chapter 15 Memory and Experience: Case Based Reasoning
Chapter 16 Natural Language Processing
Chapter 17 Reasoning Under Uncertainty
Chapter 18 Machine Learning
 

No comments:

Post a Comment


Popular Posts

Total Pageviews

Categories

Blog Archive